Leon Goldwater

CEO, We Are Pop Up, The Netherlands

Leon Goldwater is the CEO of We Are Pop Up – also know as the airbnb of retail which is an online marketplace for short-term retail properties. We Are Pop Up connects emerging brands and property owners, for the purpose of creating new consumer experiences and revenue streams.  

The company launched in London in 2012. Created over 2,000 pop-up shops and has over 30,000 registered brands.

Leon is also the Executive Board Member of Real Estate Partners (REP), which is specialised in developing innovative technology platforms and services within retail and real estate.

Leon has over 20 years of hands-on experience in building and managing companies within the media and marketing sector. 

The chairman of BrandSpots, a full-service pop-up shop provider and innovative outdoor media agency; ICYMEDIA, Europe’s alpine media specialist; Europe Real Estate (REP), an European real estate media publishing and marketing company and Retailp.com is a platform for all retail real estate professionals delivering comprehensive street and retail property intelligence, news and reports.

Go back to members